Why We're Selective With Our Brand Clients And Why It's A Remarkable Advantage
Recently, we had an interesting encounter at NorEast Branding. A potential client reached out to inquire why we decided to not proceed after the initial free discovery call (book yours here). Before you jump to conclusions, I'll share the story with you.
Picture this: You're in the market for a new home. With countless options available, you start exploring. After conducting thorough online research, you stumble upon a house that seems perfect and eagerly express your interest. However, upon visiting the open home inspection, you realise it's just not the right fit.
Don't get me wrong—you might still like it and even consider making an offer. But deep down, you know there's another home out there that aligns better with your needs and preferences.
In a similar vein, despite our admiration for this potential client's business, we knew, after our initial discovery call, that we wouldn't be the ideal fit for them. Rather than presenting them with a proposal anyway, we took a different approach and introduced them to another agency that better matched their requirements and better aligned with their values.
At NorEast Branding, we genuinely care about businesses and their owners, which is why we emphasise honesty. If we're not the right fit for your business’ brand or budget, we believe it's in both our interests to inform you upfront.
The Quest for the Perfect Fit:
Effective branding can revolutionise your business. But how can you ensure you've found the right partner(s) who will deliver a remarkable return on your investment? Here are some essential tips to consider when embarking on your branding journey.
1. Envision the end result:
While you may not have a concrete strategy in mind, having a clear vision of the results you expect is invaluable. Do you know your baseline? Have you defined the number of conversions or leads you aim to achieve? Clarifying your desired outcomes during initial discussions helps both parties determine whether the partnership matches.
2. Define your requirements:
Giving thought to the type of relationship you seek will aid in selecting the best branding solution for your needs. Consider whether you prefer a local or remote collaboration. Do you require a full-service agency or a specialised team? Are you inclined towards working with a freelancer or an in-house staff? Is hands-on involvement with regular meetings important, or would you instead delegate completely?
At NorEast Branding, we believe effective communication is paramount in any working relationship. You should be able to set up your requirements upfront and streamline your decision-making process.
3. Set a realistic budget:
Just as house hunting becomes easier with a predetermined budget, having a ballpark figure in mind will help you find the perfect branding fit for your business. The marketing options available are vast, and your budget will significantly impact the optimal strategy for your brand.
We understand that if it's your first time exploring branding outsourcing, you may need clarification on a reasonable budget. However, being open about your business's financial comfort level will help develop a more tailored strategy.
4. Embrace the power of shared values:
Every business operates according to its values. Take the time to identify what truly matters to you. Your values are the compass that guides your every decision. They can determine whether you connect effortlessly with specific individuals or if something feels off. Being aware of your core values will make initial conversations smoother, and aligning values will save you from future headaches.
Branding For Your Business:
Ensuring a strong alignment with your branding team is vital for the success of your business. During your initial discussions, feel free to ask questions and be honest if you sense it could be a better match for your brand.
When we choose to collaborate with a brand at NorEast Branding, it's because we wholeheartedly believe in what you do, and we are confident in our ability to work together seamlessly, producing outstanding results. As our client, you can rest assured that you have found the perfect fit.
At NorEast Branding, we operate based on our core values of absolute transparency, exceptional communication, and delivering tangible results.
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If you're ready to embark on a branding journey that will elevate your business to new heights, click the button below and see if we’re the right fit :) Let's begin crafting your remarkable brand story together.
